The Regional Image Brand, “Bountiful Cagayan Valley Region,” aimed to establish the identity of the region and effectively market its investment potentials was approved during the joint meeting of the Regional Development Council (RDC) 2 and Regional Peace and Order Council (RPOC) 2 on June 19, 2012.

“Bountiful Cagayan Valley Region” depicts the top 3 descriptions of the region which are: abundant natural resources, peaceful and orderly and eco-tourism destination. These were the results of a survey of stakeholders conducted from March 27 to April 13. The designed image brand logo also displays a sunshine design with fancy script of the Cagayan Valley initials and icons of the region’s bountiful resources (agricultural land and marine resources).

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Description of the Image Brand Logo